Crisis Communication Management

Research has shown that a client's reputation is not necessarily damaged by a crisis itself. What does harm to their share-price, sales, trade relationships, media profile, recruitment potential, government relations and standing in the community is being seen to handle the communications around a crisis badly. When it happens, clients suddenly find themselves under the media spotlight, with intense and unwelcome public attention catching them off-guard.

Course Aims:

This course will teach you how to implement a communications plan including a social media response to use in different types of crisis; whether a major emergency or business-related. You will learn how to ready your communication function to respond rapidly and effectively in a crisis to manage perceptions in media and online.

Suitability – who should attend?

  • Communications Managers
  • Public Relations Managers
  • Crisis/Contingency/Emergency Managers
  • Emergency Response Coordinator

Training Course Content:

Crisis communication planning

  • Identifying your crisis communications team and assigning responsibilities
  • Ensuring a fast response; what needs to be in place to be able to achieve this?
  • Integrating the use of social media into every aspect of your crisis communication plan

Identifying your key crisis-specific messages

  • Identifying your key crisis-specific messages unique to each situation
  • Who controls the message going out during a crisis?
  • The benefits of ‘holding statements’

Communicating with staff

  • Identifying any potential gaps or bottlenecks in your current internal communication system
  • Dealing with the ‘human factor’ in a crisis

Communicating with the media

  • Practical advice about how to manage the media in a crisis
  • Assessing what information should be provided and how to communicate this to the media

Using social media

  • Social media overview: What are the different types, how do they work, who will you reach using the media?
  • Which social media has proven to work best during different types of crisis situations?
  • How social media is changing crisis and emergency responses
  • How to harness the power of social media in a crisis – as an information gathering tool, to communicate internally and externally, to aid your response effort

As a forward thinking training company we provide bespoke courses in house. While offering other courses in Public Relations which include: Strategic Marketing Brand Management and Public Relations, Entrepreneurial Skills for Competitive Advantage.

4th - 15th May 2015 / 2nd - 13th May 2016: London
6th - 17th July 2015 / 4th - 15th July 2016: Nigeria
21st September - 2nd October 2015 / 19th - 30th September 2016: Abu Dhabi
23rd November - 4th December 2015 / 21st November - 2nd December 2016: London

Two weeks training: £3,850
One week course: £2,200