Crisis Communication Management
Research has shown that a client's reputation is not necessarily damaged by a crisis itself. What does harm to their share-price, sales, trade relationships, media profile, recruitment potential, government relations and standing in the community is being seen to handle the communications around a crisis badly. When it happens, clients suddenly find themselves under the media spotlight, with intense and unwelcome public attention catching them off-guard.
This course will teach you how to implement a communications plan including a social media response to use in different types of crisis; whether a major emergency or business-related. You will learn how to ready your communication function to respond rapidly and effectively in a crisis to manage perceptions in media and online.
Suitability – who should attend?
Training Course Content:
Crisis communication planning
Identifying your key crisis-specific messages
Communicating with staff
Communicating with the media
Using social media
As a forward thinking training company we provide bespoke courses in house. While offering other courses in Public Relations which include: Strategic Marketing Brand Management and Public Relations, Entrepreneurial Skills for Competitive Advantage.
4th - 15th May 2015 / 2nd - 13th May 2016: London
6th - 17th July 2015 / 4th - 15th July 2016: Nigeria
21st September - 2nd October 2015 / 19th - 30th September 2016: Abu Dhabi
23rd November - 4th December 2015 / 21st November - 2nd December 2016: London
Two weeks training: £3,850
One week course: £2,200