Social Media Management and Public Relations

Social media marketing refers to the process of gaining traffic or attention through social media sites. This course will provide you with the know how to plan and manage your communications and marketing through the rapidly emerging and influential social networks including Facebook, Twitter, LinkedIn and Google+.  It will provide you with techniques and tools to understand and harness the opportunities provided by social media marketing and online PR.

Course Aims:

Whatever your chosen social media platforms, this course will help you understand how to integrate them into your digital marketing plans and campaigns. You will learn how to evaluate the various social media tools available and identify the ones most suited to your particular business. You will learn how to leverage your company’s presence on social media platforms. This will generate more connections, build relationships with customers and boost your profits.

At the end of the course delegates should:

  • Know how newsrooms use social media in their journalism
  • Understand best practice for online newsrooms
  • Understand the changing media landscape
  • Know how news outlets are adapting how they research, report and promote news and content
  • Understand how journalists use social media and networking

Training Course Content:

  • Media Management & Public Relations
  • Media Landscape
  • Journalism
  • Story Lines
  • Social Networking - Facebook, LinkedIn, Twitter, YouTube, Google
  • Building authority in media
  • Recruiting and managing media team

9th - 20th March 2015 / 7th - 18th March 2016: Dubai
18th - 29th May 2015 / 16th - 27th May 2016: London
28th September - 9th October 2015  / 26th September - 7th October 2016: New York - USA

Two weeks training: £3,850
One week course: £2,200